According to Facebook, your cover photo displays at 820px by 312px on computers and 640px by 360px on mobiles.
This is a great starting point, but of course it’s never quite that simple. It’s tricky because your Facebook cover displays differently on mobile and desktop devices. With that being said, despite looking very similar, on the desktop version the image has been cropped, whereas on the the mobile version you see it expanded.
Therefore, we recommend using the dimensions 820px by 360px and to keep all text and graphics in the middle safe zone as per the specifications below:
Page cover photos on desktop vs mobile
You need to be careful when designing your Facebook Cover because the image is displayed differently on mobile and desktop. However, we have designing safe zones that will help you create a cover to display properly on both devices.
Facebook doesn’t stretch and distort an image to fit a certain dimension; it crops it automatically instead. On your mobile your Facebook cover will crop out the sides, while showing more of the cover photo’s height.
On the other hand, on your desktop Facebook displays more of your cover width while cropping the top and bottom.
With all that being said, we recommend using the Facebook cover photo size of 820 pixels by 360 pixels and designing within the safe zones. This will ensure that none of the critical components of your cover photo are getting cut off on mobile devices or on desktop.
How to create a your perfect Page cover with Seedtale
When you’re ready to create your Facebook Page cover, our outstanding and easy to use builder can help you making this process incredibly simple.
With Seedtale it’s easy to create, it’s easy to customize and it’s easy to export your work.
Here are some screenshots to help walk you through the whole process.
Step 1. You can choose the Facebook cover photo pre-set for an automatic perfect cover photo size.
Step 2. Once you’ve selected this option you can choose one of our fully customizable designs.
Step 3. When you choose the design, you can change it to your own likings, you can upload your own image from your library or choose from ours. You can add text, cut text, add graphics, shapes and effects to any part of the image. Furthermore, you can customize these elements too, color, opacity, saturation, organize them by layers.
You’ll notice that we also include an overlay showing the mobile and desktop only zones of your Facebook cover so you’ll never have to worry about text and graphics getting cut off.
Step 4. Once you’re done just export it!
Facebook Page cover is an important deal, just choose your design and start designing here!
After you’re done creating your image just go on Facebook and update your page.
User generated content is free and often available in abundance. Some UGC is extremely high quality, and many users would be honored if you used it as part of your cover photo. You can upload your own photos too and apply them to the design.
You have other option, Unsplash, is a free stock photo site that has tons of photos available for commercial use.
What should my Facebook cover feature?
Aside from choosing something that is both high quality and relevant to your business, it can be difficult to know exactly what your cover photo should feature. This is entirely up to you, your business and what you believe your target audience will be most receptive to.
Advertise upcoming events – An option for your Facebook Page cover is to make announcements on it. If you have a free webinar, a conference, or even a social contest that’s coming up soon, don’t be afraid to feature it in your cover photo. It’s an effective way to let new users know about it right away.
Present your Products -This can tie into sales, but showcasing product benefits can also immediately set you apart from the competition. You got a new product? Use your cover to tell everyone about it.
Emphasize the Right of the image – The Profile photo and sidebar are on the left side of the page, so your cover photo tend to look better when the attention is drawn to the right-hand side.
Go with the Seasons – There’s something happen, keep up with the trends, follow the seasons, Christmas, Black Friday, Halloween, Easter, you can use this to create new designs and people will know you like to keep your business up to date and with new ideas flowing.
Feature team members & employees – Employee generated content (EGC) has a great value and featuring real employees in your cover photo can humanize your business and show the real people behind it.
Play with your photos – You always have the option to play with both your photos on your page. You can either match them or make them finish each other.
Show off your store – If you happen to have a storefront or an office space where you’re located, it can make a gorgeous photo and increase foot traffic.
Use your cover photo to drive sales or lead generation – Nowadays we strongly believe that the “social” should come before the “marketing” in social media, however that doesn’t mean that there is no room to promote your business.
Feature UGC – User generated content is one of the most powerful marketing tools at your disposal; using this authentic type of content in your cover photo can go a long way in rapport and loyalty building.
Facebook photo mistakes you can avoid
While you can choose any number of images for your page cover there are some things you shouldn’t do. Certain mistakes will detract from your page and may even detract from how users perceive your business.
Some Facebook cover mistakes you can avoid:
Having too much text – Some text is great, especially if it’s being used for branding. Some photos only have text overlay against a solid backdrop. This is typically not a good move, even if you’re focusing on an insanely motivational quote; instead, your cover photo should actually be an image that’s able to speak for itself.
Too much going on – We’ve all seen pictures on social media that are so cluttered that looking at them too long might give us a headache. There’s lots of colors and focal points and things to look at. While this might sound appealing at first, it’s just difficult to focus on and can even look sloppy, it might just be too much.
Not taking the current Page format into consideration – Remember when profile pictures showed up in the bottom corner of the cover photo, and sometimes important parts of the image were cut out? Facebook changes its formatting fairly often; every time they do, check your photo on mobile and desktop to make sure nothing is getting cut off.
Choosing something generic – You want your cover photo to stand out; that’s what it’s there for. Choosing a generic image that could be about your business somehow won’t have the impact that you’re looking for.
Not adding branding – When possible, adding subtle branding like your logo to the image can make a big difference with brand recognition.
Including small text or visual elements – Make sure that what you include in your cover is large enough to be read and viewed easily on a smartphone as most of the people accesses Facebook through it.
Great examples of Facebook Covers
Oracle facebook cover it’s almost a perfect cover. They’re a huge technology multinational company and what cover can be better than a moving one? Exactly, Oracle facebook cover is like a GIF/video, it shows the skyline of a city and the clouds moving above it, almost directing you towards the future, a company that moves with the world.
Coca Cola is known to everyone, almost everyone have had one. They’re facebook cover shows exactly what they want it tho show, its basically one of their ads but in a photo. You can see 2 people hugging and a bottle of coke, you get the impression that Coca Cola is to be enjoyed with your friends, to mark moments, in this very case moments of happiness.
Lamborghini is a supercar manufacturer, and every car manufacturer needs to keep up with the technological world around them in order to keep competitive. Their facebook page shows their state-of-the-art Lambo. Showing a futuristic looking car with detailed edges and the text with an alternative font. Moreover, the car is facing an open gate, almost like it’s getting ready to show itself to the world.
Here we have a logistic titan, a Danish company that carries anything around the world. Their cover shows a likely central/South American worker harvesting pineapples which are to be consumed in Europe or North America…their phrase: All the way; this means they go all the way from Caribbean to Japan, from Argentina to Russia… they get it transported.
TONI & GUY
Toni & Guy is a Hairdresser in Porto. They have high rates and their facebook cover shows what they really do. As a hairdresser saloon that have to keep up with recent fashion patterns and the pictures and different fonts show “fashion”.
Some amazing cover photos will just be made from graphics. Others will utilize actual photographs. Whichever you choose, there are plenty of resources you can pull images from if you don’t have a high-quality image that you’ve taken yourself.
The perfect Facebook cover photo size goes a long way in helping you make a great first impression with new users. Your image looks good when displayed on both mobile and desktop, without bizarre cropping or the image showing up off-centre. Combining the perfect cover photo size with Facebook cover photo best practices can help you build the social presence and reputation that you want to create for your business. Your image on Social Media means so much nowadays and we can provide you with different types, Page Covers, Event Covers, Group Covers, we got you covered!
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