Facebook Carousel Ad image size – dimensions and layout

Facebook Ad Carousel image dimensions

According to Facebook, your image displays at 1080px by 1080px and we recommend keeping all text and graphics in the middle safe zone as per the specifications below:

How to create a Facebook Ad Carousel image with Seedtale

When you’re ready to create your Ad Carousel image, our outstanding and easy to use builder can help you making this process incredibly simple.

Here are some screenshots to help walk you through the whole process.

1. You can choose the ‘Ad Carousel’ image pre-set for an automatic perfect image size.

2. Once you’ve selected this option you can choose one of our fully customizable designs.

3. When you choose the design, you can change it to your own likings, you can upload your own image from your library or choose from ours. You can add text, cut text, add graphics, shapes and effects to any part of the image. Furthermore, you can customize these elements too, color, opacity, saturation, organize them by layers.

4. When you are happy with what you created you can view how it would look like on desktop by clicking on the monitor icon.

Just click here and head to Seedtale automatically!

User generated content is free and often available in abundance. Some UGC is extremely high quality, and many users would be honored if you used it as part of your image. You can upload your own photos too and apply them to the design.

You have other option, Unsplash, is a free stock photo site that has tons of photos available for commercial use.

What should my Facebook Carousel Ad image be?

Aside from choosing something that is both high quality and relevant to your business, it can be difficult to know exactly what your image should feature. This is entirely up to you, your business and what you believe your target audience will be most receptive to.

Use your image to drive sales or lead generation – Nowadays we strongly believe that the “social” should come before the “marketing” in social media, however that doesn’t mean that there is no room to promote your business.

Feature UGC – User generated content is one of the most powerful marketing tools at your disposal; using this authentic type of content in your image can go a long way in rapport and loyalty building.

Advertise upcoming events – If you have a free webinar, a conference, or even a social contest that’s coming up soon, don’t be afraid to feature it in your image. It’s an effective way to let new users know about it right away.

Demonstrate product features & benefits -This can tie into sales, but showcasing product benefits can also immediately set you apart from the competition.

Show off your store – If you happen to have a storefront or an office space where you’re located, it can make a gorgeous photo and increase foot traffic.

Feature team members & employees – Employee generated content (EGC) can be just as valuable as UGC, and featuring real employees in your image can humanize your business and show the real people behind it.

Facebook photo mistakes you can avoid

While you can choose any number of images for your page cover there are some things you shouldn’t do. Certain mistakes will detract from your page and may even detract from how users perceive your business.

Some Ad Carousel image mistakes you can avoid:

Having too much text – Some text is great, especially if it’s being used for branding. Some photos only have text overlay against a solid backdrop. This is typically not a good move, even if you’re focusing on an insanely motivational quote; instead, your image should actually be an image that’s able to speak for itself.

Too much going on – We’ve all seen pictures on social media that are so cluttered that looking at them too long might give us a headache. There’s lots of colors and focal points and things to look at. While this might sound appealing at first, it’s just difficult to focus on and can even look sloppy, it might just be too much.

Choosing something generic – You want your image to stand out; that’s what it’s there for. Choosing a generic image that could be about your business somehow won’t have the impact that you’re looking for.

Not adding branding – When possible, adding subtle branding like your logo to the image can make a big difference with brand recognition.

Final Thoughts

Some amazing images will just be made from graphics. Others will utilize actual photographs. Whichever you choose, there are plenty of resources you can pull images from if you don’t have a high-quality image that you’ve taken yourself.

The perfect Carousel Ad image size goes a long way in helping you make a great first impression with new users. Being a design tool at your disposal Seedtale offers you other designs beside Facebook‘s. LinkedIn? Instagram? Twitter? Youtube? We got them all!

Empower your design experience!

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