LinkedIn Company Cover image indicated dimensions

According to LinkedIn, your cover image displays at 1536px by 768px.

Create a professional LinkedIn cover with Seedtale

When you’re ready to create your LinkedIn cover, our outstanding and easy to use builder can help you making this process incredibly simple.  

Here are some screenshots to help walk you through the whole process.

1. You can choose the ‘LinkedIn Company Coverpre-set for an automatic perfect image size.

2. Once you’ve selected this option you can choose one of our fully customizable designs.

3. When you choose the design, you can change it to your own likings, you can upload your own image from your library or choose from ours. You can add text, cut text, add graphics, shapes and effects to any part of the image. Furthermore, you can customize these elements too, colour, opacity, saturation, organize them by layers.

4. When you are happy with what you created you can view how it would look like on desktop by clicking on the monitor icon.

Start giving your Company an image on Seedtale!

User generated content is free and often available in abundance. Some UGC is extremely high quality, and many users would be honored if you used it as part of your image. You can upload your own photos too and apply them to the design.

You have other option, Unsplash, is a free stock photo site that has tons of photos available for commercial use.

What should my LinkedIn Company cover be?

Aside from choosing something that is both high quality and relevant to your business, it can be difficult to know exactly what your cover photo should feature. This is entirely up to you, your business and what you believe your target audience will be most receptive to.

Use your cover photo to drive sales or lead generation – Nowadays we strongly believe that the “social” should come before the “marketing” in social media, however that doesn’t mean that there is no room to promote your business.

Feature UGC – User generated content is one of the most powerful marketing tools at your disposal; using this authentic type of content in your cover photo can go a long way in rapport and loyalty building.

Advertise upcoming events – If you have a free webinar, a conference, or even a social contest that’s coming up soon, don’t be afraid to feature it in your cover photo. It’s an effective way to let new users know about it right away.

Demonstrate product features & benefits -This can tie into sales, but showcasing product benefits can also immediately set you apart from the competition.

Show off your store – If you happen to have a storefront or an office space where you’re located, it can make a gorgeous photo and increase foot traffic.

Feature team members & employees – Employee generated content (EGC) can be just as valuable as UGC, and featuring real employees in your cover photo can humanize your business and show the real people behind it.

LinkedIn cover mistakes you can avoid

While you can choose any number of images for your page cover there are some things you shouldn’t do. Certain mistakes will detract from your page and may even detract from how users perceive your business.

Some mistakes you can avoid:

Having too much text – Some text is great, especially if it’s being used for branding. Some photos only have text overlay against a solid backdrop. This is typically not a good move, even if you’re focusing on an insanely motivational quote; instead, your cover photo should actually be an image that’s able to speak for itself.

Too much going on – We’ve all seen pictures on social media that are so cluttered that looking at them too long might give us a headache. There’s lots of colors and focal points and things to look at. While this might sound appealing at first, it’s just difficult to focus on and can even look sloppy, it might just be too much.

Choosing something generic – You want your cover photo to stand out; that’s what it’s there for. Choosing a generic image that could be about your business somehow won’t have the impact that you’re looking for.

Not adding branding – When possible, adding subtle branding like your logo to the image can make a big difference with brand recognition.

Great examples of LinkedIn Company covers

HackerEarth

HackerEarth is a software solutions provider utilizing the tagline feature and an engaging banner image to tell the story of their brand. They too are associating their brand with hashtags relevant to their industry, including #hackaton, #recruitingsoftware, and #openinnovation.

Ripple

Ripple, a financial settlement solutions provider, stands out by leveraging the Life tab on their small business LinkedIn Page. They share relevant information about what it’s like to work for their team — including links to their blog and a humanizing video.

Skybridge

They might have only 80 employees on LinkedIn, but Skybridge Capital has earned nearly 7,000 followers of their Page. Skybridge nurtures this audience growth through consistent and useful content updates. They too leverage multiple location listings on LinkedIn, demonstrating their international reach.

You too can have great covers without much effort using Seedtale!

Final Thoughts

Some amazing images will just be made from graphics. Others will use actual photographs. Whichever you choose, there are plenty of resources you can pull images from if you don’t have a high-quality image that you’ve taken yourself.

The perfect LinkedIn cover photo goes a long way in helping you make a great first impression with new users and LinkedIn is a more professional and formal social media so it is important that you look professional and formal too. Images are the first thing that catch the eye and Seedtale can help you there. Not just on LinkedIn, but on Facebook and Behance too, we got you covered on the designs!

Empower your design experience!

0 CommentsClose Comments

Leave a comment

shares