We at Seedtale want to provide you with the best service possible. So, for you to make your own designs we can give you some tips on a few points, color being one of those, that means that the color you choose can make the difference of how you are perceived.
This post is all about Pink, the journey it has gone through, it’s good and bad qualities and some examples for you to get a better understanding of what we are saying.
When people see the color pink they usually see it as a girly color, however in the early 1900’s it was the opposite, as pink was a boys color and blue was for girls. It wasn’t until companies started choosing the color pink for the feminine audience that it all changed.
Nowadays, that conception is starting to change again. In the summer of 2016, a new shade of pink gained popularity, and it became so trendy among millennials that now it’s called “millennial pink”. Don’t mistake it for rose gold, no, this is more of a blush delicate pink kind of color. It has become such a popular color, that even in 2019 we see it everywhere, and that is also due to its status of being “genderless”, unlike before where any shade of pink would be associated with femininity.
Currently, you don’t have to be a women centered market to use the color pink.The days where a color had a gender are gone as people become more detached from stereotypes. However, there is still a tendency to use pink when a feminine audience is the target, and that is also due to the impact pink has.
Do you want your designs to express love and nurturing? Then Pink is definitely for you! Not only that but pink also evokes thoughts of romance and Valentine’s Day. Pink can make your branding gentle and feminine, highly recommended if you are a cosmetics or makeup company, clothing or even toys.
In color psychology, pink is considered to be a sign of hope. It’s a positive color that evokes senses of warmth and comfort.
> Emotional, gentle and peaceful;
> Love, sexuality and friendly;
> Compassion, understanding, nurturing and romance;
> Warmth, hope and calming;
> Sweetness and naivety;
> Feminine and intuitive energy.
These are all good perks of Pink but it also has negative points:
> Physically weak, over-emotional and over-cautious;
> Having emotional neediness and unrealistic expectations;
> Being naive and immature;
> Lack of will power and lack of self worth.
As you can see, different shades of pink have different meanings, being that usually darker pinks are associated with sexyness, sensuality and boldness, while lighter pinks elude more to femininity, youth and sweetness.
World’s different meanings of Pink
> In westerns cultures it’s widely accepted as the color for femininity, love, romance and the birth of a baby girl;
> In Eastern cultures it has basically the same associations however they don’t apply to every culture;
> In Japan it relates more to men than women despite being worn by both genders;
> In Korea symbolizes trust;
> In Latin America it is associated with architecture.
Pink good examples
We couldn’t let these examples out of this post:
These are all pretty feminine brands, and the shade of pink they use actually reflects on the fact that the targeted age of each brand is different. You can see how “Barbie” tries to pass a playful vibe ( due to being a toy brand), “Victoria’s secret” gives a more mature but still sensual (due its age range and the fact they sell a lot of underwear), while “cosmopolitan” has a strong, bold but still feminine and non-threatening vibe (due to being a magazine for all those boss-ladies out there).